NEWSPEAK: Kalashnikov rebrands AK-47s as ‘weapons of peace’
MOSCOW: Kalashnikov assault rifles, popular with terrorists and national armies in Asia and Africa, have been given a makeover and a new logo by its Russian manufacturer that has dubbed them as "weapons of peace".
Equipped with a shiny new logo, the Russian weapons manufacturer Kalashnikov launched a major rebranding drive here on Tuesday. The Siberian weapons maker paid more than $380,000 for the re-branding campaign, the Russia Today reported. The new Kalashnikov logo is a "CK" written in black and red and melded into a single block. The abbreviation stands for Kalashnikov Concern, as the producer now calls itself.
The colours were borrowed from the flag of Udmurtia in western Siberia, the region hosting Kalashnikov's main facilities, the company said in a statement. The logo is accompanied by the company's name written in Russian.
Equipped with a shiny new logo, the Russian weapons manufacturer Kalashnikov launched a major rebranding drive here on Tuesday. The Siberian weapons maker paid more than $380,000 for the re-branding campaign, the Russia Today reported. The new Kalashnikov logo is a "CK" written in black and red and melded into a single block. The abbreviation stands for Kalashnikov Concern, as the producer now calls itself.
The colours were borrowed from the flag of Udmurtia in western Siberia, the region hosting Kalashnikov's main facilities, the company said in a statement. The logo is accompanied by the company's name written in Russian.
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